--- title: Insightful Benchmarking | Benchmarking Alliance description: Enhance your hospitality revenue with precise benchmarking. Compare KPIs, identify improvement areas, and gain a competitive edge with our expert insights. image: https://www.benchmarkingalliance.com/hubfs/solutions/Hero%20image.png --- [Benchmarking Alliance Nordic AB](https://benchmarkingalliance.com) - Solution - [Hotel trends Benchmark your hotel’s KPIs against the market daily](https://www.benchmarkingalliance.com/hotel-trends) - [Conference trends Track and compare conference revenue and optimization](https://www.benchmarkingalliance.com/conference-trends) - [On-the-Books See how your future bookings stack up against the competition](https://www.benchmarkingalliance.com/on-the-books) - [Event intelligence Match performance to events and uncover missed demand](https://www.benchmarkingalliance.com/event-intelligence) - [Camping Trends Increase your camping revenue with daily market benchmark](https://www.benchmarkingalliance.com/camping-trends) - [Hotel market reports Get tailored market insights built for investors and analysts](https://www.benchmarkingalliance.com/hotel-market-reports) - [Resources](https://www.benchmarkingalliance.com/resources) - [Guides Guides to smarter benchmarking and revenue strategy](https://www.benchmarkingalliance.com/resources/tag/guides) - [News Industry updates and insights that keep you ahead](https://www.benchmarkingalliance.com/resources/tag/news) - [Success stories How top hotels use data to drive performance](https://www.benchmarkingalliance.com/resources/tag/success-stories) - [Partners & Integrations](https://www.benchmarkingalliance.com/integrations) - [Partners Connect with trusted experts in revenue and hospitality](https://www.benchmarkingalliance.com/integrations) - [Integrations Sync your data with us for seamless benchmarking](https://www.benchmarkingalliance.com/integrations) - [Support](https://www.benchmarkingalliance.com/support) - [About](https://www.benchmarkingalliance.com/about) [Book a demo](https://www.benchmarkingalliance.com/demo) [Log in](https://app.benchmarkingalliance.com/#/login/) # Increased Hospitality Revenue Through Insightful Benchmarking Specialized in providing precise competitor benchmarks for the hospitality industry. The SaaS-solution for businesses to compare key performance indicators (KPIs), facilitating revenue enhancement. [Book a demo](https://www.benchmarkingalliance.com/demo) ![Hero image](https://www.benchmarkingalliance.com/hs-fs/hubfs/Hero%20image.png?width=800&height=604&name=Hero%20image.png) Our expertise ## Unlock competitive advantages: Benchmark against KPIs When you benchmark your performance against the right KPIs, you uncover exactly where to focus your efforts. Our experienced team, with deep knowledge of the hospitality sector’s unique dynamics, helps you see what’s working—and what needs improvement. Through our market-leading benchmarking process, you gain access to critical data points that drive revenue growth and sharpen your competitive edge. With us, you’ll get: - Comprehensive benchmarking analysis - Clear areas for improvement - A strategic competitive advantage [Get to know us](https://www.benchmarkingalliance.com/about) Trusted by: ![Gothia](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Gothia.webp?width=250&height=131&name=Gothia.webp) ![Smart Hotels-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Smart%20Hotels-1.png?width=250&height=72&name=Smart%20Hotels-1.png) ![Comwell](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Comwell.png?width=250&height=72&name=Comwell.png) ![Göteborg-Co](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/G%C3%B6teborg-Co.png?width=250&height=37&name=G%C3%B6teborg-Co.png) ![Sokos-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Sokos-1.png?width=250&height=31&name=Sokos-1.png) ![Visit Stockholm](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Visit%20Stockholm.png?width=250&height=78&name=Visit%20Stockholm.png) ![Woco CPH](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Woco%20CPH.svg) ![Strawberry](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Strawberry.svg) ![Ess Group](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Ess%20Group.png?width=250&height=64&name=Ess%20Group.png) ![Elite](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Elite.png?width=250&height=63&name=Elite.png) ![First](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/First.png?width=250&height=71&name=First.png) ![Best Western](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Best%20Western.svg) ![logo-ligula-header-logo](https://www.benchmarkingalliance.com/hubfs/trusted%20by/logo-ligula-header-logo.svg) ![Radisson](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Radisson.png?width=119&height=27&name=Radisson.png) ![Marriott](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Marriott.png?width=200&height=156&name=Marriott.png) ![Hilton](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Hilton.png?width=116&height=50&name=Hilton.png) ![Scandic](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Scandic.png?width=119&height=25&name=Scandic.png) ![Gothia](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Gothia.webp?width=250&height=131&name=Gothia.webp) ![Smart Hotels-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Smart%20Hotels-1.png?width=250&height=72&name=Smart%20Hotels-1.png) ![Comwell](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Comwell.png?width=250&height=72&name=Comwell.png) ![Göteborg-Co](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/G%C3%B6teborg-Co.png?width=250&height=37&name=G%C3%B6teborg-Co.png) ![Sokos-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Sokos-1.png?width=250&height=31&name=Sokos-1.png) ![Visit Stockholm](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Visit%20Stockholm.png?width=250&height=78&name=Visit%20Stockholm.png) ![Woco CPH](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Woco%20CPH.svg) ![Strawberry](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Strawberry.svg) ![Ess Group](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Ess%20Group.png?width=250&height=64&name=Ess%20Group.png) ![Elite](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Elite.png?width=250&height=63&name=Elite.png) ![First](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/First.png?width=250&height=71&name=First.png) ![Best Western](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Best%20Western.svg) ![logo-ligula-header-logo](https://www.benchmarkingalliance.com/hubfs/trusted%20by/logo-ligula-header-logo.svg) ![Radisson](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Radisson.png?width=119&height=27&name=Radisson.png) ![Marriott](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Marriott.png?width=200&height=156&name=Marriott.png) ![Hilton](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Hilton.png?width=116&height=50&name=Hilton.png) ![Scandic](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Scandic.png?width=119&height=25&name=Scandic.png) ![Gothia](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Gothia.webp?width=250&height=131&name=Gothia.webp) ![Smart Hotels-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Smart%20Hotels-1.png?width=250&height=72&name=Smart%20Hotels-1.png) ![Comwell](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Comwell.png?width=250&height=72&name=Comwell.png) ![Göteborg-Co](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/G%C3%B6teborg-Co.png?width=250&height=37&name=G%C3%B6teborg-Co.png) ![Sokos-1](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Sokos-1.png?width=250&height=31&name=Sokos-1.png) ![Visit Stockholm](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Visit%20Stockholm.png?width=250&height=78&name=Visit%20Stockholm.png) ![Woco CPH](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Woco%20CPH.svg) ![Strawberry](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Strawberry.svg) ![Ess Group](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Ess%20Group.png?width=250&height=64&name=Ess%20Group.png) ![Elite](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Elite.png?width=250&height=63&name=Elite.png) ![First](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/First.png?width=250&height=71&name=First.png) ![Best Western](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Best%20Western.svg) ![logo-ligula-header-logo](https://www.benchmarkingalliance.com/hubfs/trusted%20by/logo-ligula-header-logo.svg) ![Radisson](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Radisson.png?width=119&height=27&name=Radisson.png) ![Marriott](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Marriott.png?width=200&height=156&name=Marriott.png) ![Hilton](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Hilton.png?width=116&height=50&name=Hilton.png) ![Scandic](https://www.benchmarkingalliance.com/hs-fs/hubfs/trusted%20by/Scandic.png?width=119&height=25&name=Scandic.png) Our Solution ## Benchmarking add-ons – tailored for your venue [Hotel Trends](https://www.benchmarkingalliance.com#tabs-slide-widget_1742207804230-1) [Conference Trends](https://www.benchmarkingalliance.com#tabs-slide-widget_1742207804230-2) [Camping Trends](https://www.benchmarkingalliance.com#tabs-slide-widget_1742207804230-3) [Hotel Market Reports](https://www.benchmarkingalliance.com#tabs-slide-widget_1742207804230-4) ![Hotel_Trends](https://www.benchmarkingalliance.com/hs-fs/hubfs/solutions/Hotel_Trends.webp?width=960&height=806&name=Hotel_Trends.webp) ### Hotel Trends Unlock the full potential of your hotel's performance with our Hotel Trends benchmarking solution. By subscribing to our collaborative data-sharing solution, you supply your hotel's data and, in return, gain access to a broad array of industry benchmarks.  Compare your revenue and occupancy rates against industry standards to identify areas of improvement and seize new growth opportunities. [Read more about Hotel Trends](https://www.benchmarkingalliance.com/hotel-trends) [See add-ons](https://www.benchmarkingalliance.com#tabs-footer) ## Gain full market insight with our add-ons #### Conference Trends Elevate your conference facility's success with our Conference Trends benchmarking tool. [Read more](https://www.benchmarkingalliance.com/conference-trends) #### On-the-Books On-the-Books is a forward-looking (365 days) benchmarking service that gives you the ability to compare future bookings. [Read more](https://www.benchmarkingalliance.com/on-the-books) #### Event Intelligence Integrate event calendar and information to correlate market trends with your performance metrics. [Read more](https://www.benchmarkingalliance.com/event-intelligence) ![Conference_Trends-min (1)](https://www.benchmarkingalliance.com/hs-fs/hubfs/solutions/Conference_Trends-min%20(1).webp?width=960&height=807&name=Conference_Trends-min%20(1).webp) ### Conference Trends Elevate your conference facility's success with our Conference Trends solution that compares metrics such as attendee numbers and RevPAM against industry benchmarks.  In our collaborative data-sharing platform, your data contributes to a wide pool of conference industry standards, helping you gauge your event's performance accurately. You can identify areas for improvement – and uncover new opportunities for growth. [Read more about Conference Trends](https://www.benchmarkingalliance.com/conference-trends) [See add-ons](https://www.benchmarkingalliance.com#tabs-footer) ## Gain full market insight with our add-ons #### Hotel Trends Unlock the full potential of your hotel's performance with our Hotel Trends benchmarking solution. [Read more](https://www.benchmarkingalliance.com/hotel-trends) #### Event Intelligence Integrate event calendar and information to correlate market trends with your performance metrics. [Read more](https://www.benchmarkingalliance.com/event-intelligence) ![camping_trends](https://www.benchmarkingalliance.com/hs-fs/hubfs/camping_trends.png?width=960&height=807&name=camping_trends.png) ### Camping Trends Gain a clear view of your campground’s performance with Benchmarking Alliance’s Camping Trends solution. By sharing your data, you get access to unique market insights across the camping industry - helping you see how your business performs compared to similar sites. Track key indicators like occupancy, average price per pitch and total revenue to spot trends, adapt your pricing and make better, data-driven decisions. [Read more about Camping Trends](https://www.benchmarkingalliance.com/camping-trends) ![hotel market reports](https://www.benchmarkingalliance.com/hs-fs/hubfs/hotel%20market%20reports.png?width=960&height=807&name=hotel%20market%20reports.png) ### Hotel Market Reports Gain comprehensive insights into the hospitality industry with our Hotel Market Reports, tailored for hospitality investors, Destination Marketing Organizations (DMOs), and others interested in the sector.  Our Hotel Market Reports provide an in-depth analysis of industry performance and emerging trends, offering valuable data for financial and marketing professionals. [Read more about Hotel Market Reports](https://www.benchmarkingalliance.com/on-the-books) ## Benchmarking numbers Hospitality Professionals 13k+ Hospitality professionals using Benchmarking Alliance. Reporting Companies 2.5k+ Hotels, conference venues and restaurants reporting hospitality data to us. Countries 9 Providing data for: Sweden, Norway, Denmark, Finland, Iceland, Estonia, Latvia, Lithuania, and Spain. ## Don't just take our word for it ![Strawberry](https://www.benchmarkingalliance.com/hubfs/trusted%20by/Strawberry.svg) > Being a customer since 2010, we have consistently relied on Benchmarking Alliance's Hotel Trends and On-the-Books to steer our decision-making process. The depth of analysis on key performance indicators have not only enhanced our strategic planning but also significantly boosted our market competitiveness. Their service is a game-changer for any hotel serious about staying ahead in the industry. There is not a day at the office when the Benchmarking Alliance-reports are not on the screen. ![Strawberry-Pär](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/Strawberry-P%C3%A4r.jpg?width=50&height=50&name=Strawberry-P%C3%A4r.jpg) **Pär Augustsson** VP Total Profit Strawberry ![Jayz](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/Jayz.png?width=120&height=67&name=Jayz.png) > I am regularly using the On-the-Books report. It provides a clear and comprehensive overview of the markets future bookings. I use it in our commercial meetings showcasing our current performance but also in comparing us with our competitors. It's a great tool that helps us quickly understand why we are leading in some areas and gives us a chance to delve into reasons when we're trailing behind in others. This report has become an invaluable part of our work routine. ![jacyz_eric](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/jacyz_eric.png?width=50&height=50&name=jacyz_eric.png) **Eric Bäcklund** Total Revenue Manager Jacy'z Hotel & Resort ![Stavanger](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/Stavanger.png?width=120&height=57&name=Stavanger.png) > As a DMO Benchmarking Alliance is an invaluable tool in our daily work. It provides critical market insights and a broader view of the region's overall status. This information gives us confidence when discussing the tourism industry with the media, enabling informed comparisons. We are impressed with Event Intelligence, a standout tool for tracking major regional events and their impact on hotel occupancy and RevPAR in the Stavanger area. It provides us with a clear and actionable perspective. ![PerMorten](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/PerMorten.jpg?width=50&height=50&name=PerMorten.jpg) **Per Morten Haarr** Director Of Tourism Region Stavanger ![BWH](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/BWH.webp?width=120&height=43&name=BWH.webp) > Throughout our longstanding partnership, Benchmarking Alliance has proven to be a strong partner for us. Their comprehensive reports serve as a cornerstone for our revenue analysis, whether it is on chain level, for hotels on our revenue service or for individual properties. The reports offer great insights, not only shaping the strategy of our hotels but also driving the overarching strategy of BWH Hotels Scandinavia. The team at Benchmarking Alliance is great to collaborate with and always helpful. ![Monika](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/Monika.jpg?width=50&height=50&name=Monika.jpg) **Monika Moser** Chief Technology Officer BWH | Hotel Group ![VisitLinköping](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/VisitLink%C3%B6ping.png?width=120&height=44&name=VisitLink%C3%B6ping.png) > As a mid-sized Swedish city, we greatly benefit from data-based analysis. Through Benchmarking Alliance, we gain a comprehensive view of how Linköping is developing as a destination, both in favorable and challenging times. The ability to compare with other cities, almost in real-time, makes this tool even more valuable. In short, we encourage all hotels in Linköping to participate in Benchmarking Alliance for their own benefit and for the advancement of Linköping as a destination. ![Jörgen](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/J%C3%B6rgen.jpg?width=50&height=50&name=J%C3%B6rgen.jpg) **Jörgen Nilsson** Head of Tourism Visit Linköping & Co ![brösarp](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/br%C3%B6sarp.webp?width=120&height=101&name=br%C3%B6sarp.webp) > Benchmarking is a valuable tool for evaluating your market position. It reassures you during peak season that your pricing is on point and during low season that dips in occupancy are a general trend. This comparison helps you understand the market better and identify dates where you can increase prices. Benchmarking a user-friendly tool that uncovers key metrics, allowing you to delve deep into the numbers. ![linda](https://www.benchmarkingalliance.com/hs-fs/hubfs/testimonials/linda.jpg?width=50&height=63&name=linda.jpg) **Linda Karlsson** Hotel Manager Brösarps Gästgifveri Why benchmarking ## Use evidence and data to illuminate areas for continuous growth and improvement ![Rectangle 1496](https://www.benchmarkingalliance.com/hs-fs/hubfs/Rectangle%201496.png?width=658&height=480&name=Rectangle%201496.png) ### What gets measured gets done Benchmarking, the practice of comparing your business performance against industry standards, is fundamental for continuous growth and improvement. It provides a clear, evidence-based understanding of where you stand in the competitive landscape. By identifying your strengths and weaknesses through benchmarking, you can formulate strategies to enhance your performance. Moreover, benchmarking unveils insights into market trends and competitor strategies, offering a solid foundation for making informed decisions. Through an ongoing benchmarking process, you can track your progress over time, ensuring your business stays on the path of growth and adapts to evolving market dynamics. ## Latest benchmarks [Stockholm](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-1) [Copenhagen](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-2) [Oslo](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-3) [Helsinki](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-4) [Reykjavik](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-5) [Riga](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-6) [Tallinn](https://www.benchmarkingalliance.com#benchmarks-global-widget_1701089618419-7) ### Stockholm - August 2026 #### RevPAR +9,4 vs LY 1380SEK #### TRevPAR +6,3% vs LY 1931SEK #### On-the-Books -4,2vs LY 17.2% ### Copenhagen - August 2026 #### RevPAR +5,0% vs LY 1464DKK #### TRevPAR +6,3% vs LY 1740DKK #### On-the-Books +10,2% vs LY 20.1% ### Oslo - August 2026 #### RevPAR +1,1% vs LY 1537NOK #### TRevPAR +3,8% vs LY 2045NOK #### On-the-Books -7,7% vs LY 18.7% ### Helsinki - August 2026 #### RevPAR +2,2% vs LY 100€ #### TRevPAR +2,0% vs LY 136€ #### On-the-Books +27,9% vs LY 17.4% ### Reykjavik - August 2026 #### RevPAR +16,3% vs LY 46042ISK #### TRevPAR +16,6% vs LY 52107ISK #### On-the-Books -9,5% vs LY 34.2% ### Riga - August 2026 #### RevPAR -6,7% vs LY 81€ #### TRevPAR -10,5% vs LY 106€ ### Tallinn - August 2026 #### RevPAR 4,7% vs LY 82€ #### TRevPAR 2,2% vs LY 108€ #### On-the-Books -23,9% vs LY 19.3% ## Stay updated with the latest news [![Join us live on 6 October: the Nordic and Baltic hotel market, 2026 so far](https://www.benchmarkingalliance.com/hs-fs/hubfs/solutions/featured/pexels-cl%C3%A9ment-proust-18372853.jpg?width=800&name=pexels-cl%C3%A9ment-proust-18372853.jpg)](https://www.benchmarkingalliance.com/resources/join-us-live-on-6-october-the-nordic-and-baltic-hotel-market-2026-so-far) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [Join us live on 6 October: the Nordic and Baltic hotel market, 2026 so far](https://www.benchmarkingalliance.com/resources/join-us-live-on-6-october-the-nordic-and-baltic-hotel-market-2026-so-far) [![Camping Trends: Where professional camping meets proper benchmarking](https://www.benchmarkingalliance.com/hs-fs/hubfs/getty-images-D82GsvoFblI-unsplash.jpg?width=800&name=getty-images-D82GsvoFblI-unsplash.jpg)](https://www.benchmarkingalliance.com/resources/camping-trends-where-professional-camping-meets-proper-benchmarking) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [Camping Trends: Where professional camping 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data](https://www.benchmarkingalliance.com/hs-fs/hubfs/blog/ai/google-deepmind-LaKwLAmcnBc-unsplash.jpg?width=800&name=google-deepmind-LaKwLAmcnBc-unsplash.jpg)](https://www.benchmarkingalliance.com/resources/the-first-step-toward-ai-that-understands-your-hotel-data) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [The first step toward AI that understands your hotel data](https://www.benchmarkingalliance.com/resources/the-first-step-toward-ai-that-understands-your-hotel-data) [![Bringing benchmarking to Palma de Mallorca](https://www.benchmarkingalliance.com/hs-fs/hubfs/blog/palma/daniel-frank-QP0topr6RYs-unsplash.jpg?width=800&name=daniel-frank-QP0topr6RYs-unsplash.jpg)](https://www.benchmarkingalliance.com/resources/bringing-benchmarking-to-palma-de-mallorca) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [Bringing benchmarking to Palma de Mallorca](https://www.benchmarkingalliance.com/resources/bringing-benchmarking-to-palma-de-mallorca) [![The hidden work behind truly reliable hospitality benchmarking data](https://www.benchmarkingalliance.com/hs-fs/hubfs/team/Team_16_9_small.jpg?width=800&name=Team_16_9_small.jpg)](https://www.benchmarkingalliance.com/resources/the-hidden-work-behind-truly-reliable-hospitality-benchmarking-data) ### [The hidden work behind truly reliable hospitality benchmarking data](https://www.benchmarkingalliance.com/resources/the-hidden-work-behind-truly-reliable-hospitality-benchmarking-data) [![How Hotell Jæren found a smarter, simpler way to compete](https://www.benchmarkingalliance.com/hs-fs/hubfs/jaeren.jpg?width=800&name=jaeren.jpg)](https://www.benchmarkingalliance.com/resources/how-hotell-jæren-found-a-smarter-simpler-way-to-compete) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [How Hotell Jæren found a smarter, simpler way to compete](https://www.benchmarkingalliance.com/resources/how-hotell-jæren-found-a-smarter-simpler-way-to-compete) [![8 reasons why independent benchmarking is essential for your hotel’s success](https://www.benchmarkingalliance.com/hs-fs/hubfs/placeholder-hero.jpg?width=800&name=placeholder-hero.jpg)](https://www.benchmarkingalliance.com/resources/8-reasons-why-independent-benchmarking-is-essential-for-your-hotels-success) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [8 reasons why independent benchmarking is essential for your hotel’s success](https://www.benchmarkingalliance.com/resources/8-reasons-why-independent-benchmarking-is-essential-for-your-hotels-success) [![Nalen](https://www.benchmarkingalliance.com/hs-fs/hubfs/success%20stories/Nalen.jpg?width=800&height=527&name=Nalen.jpg)](https://www.benchmarkingalliance.com/resources/success-stories-nalen) [News](https://www.benchmarkingalliance.com/resources/tag/news) ### [Nalen drops the guesswork and illustrates why data is the only play that wins](https://www.benchmarkingalliance.com/resources/success-stories-nalen) [![Turning insights 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